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Project Discovery

Group Assignment
Figma Design

Purpose

Participate in the UX discovery phase by defining the business goals and needs for the project 1 website, including developing two user groups.

Instructions

  1. In Figma, double-click on your Project 1 Design file.
  2. Click on the 02. Project Discovery page.

  3. Complete the Business Overview, User Groups, and Participation sections for this assignment.

    • Business Overview: Think about what makes your business unique? Why would people want to visit your site over any competitor? Use this space to expand on the website description provided on the course website and document the goals, values, and services you imagine your business has. You can define and expand your business/website any way you wish as long as it says within the parameters of the original description.

    • User Groups: Think about what type of users would use your website, then define two of these groups under the User Groups section. Each user group should have a name (Group Type), unique characteristics, and goals defined.

  4. Use the Example Project provided in Figma as a guide.

  5. ❗ The Competitor Analysis portion must be completed for Project 1 in the FigJam provided for you. It is not officially due to the end of unit 1. However, I strongly recommend completing this with your group as soon as possible.

Submission

Only 1 Team Member needs to submit group assignments. Blackboard will send out an email to all group members notifying them of successful submission.

  1. Export the completed Project Discovery as a PDF from Figma. (see the Exporting Figma Assignments video)
  2. Open the Week 2 folder in Blackboard
  3. Click on the Project Discovery submission link.
  4. Under Attach Files, click the Browse Local Files to find, select and upload your PDF document.
  5. Click Submit.

Grading Criteria

Points Possible: 3

  • The Business Overview has been described in detail, expanding upon goals, values, and services the team envisions for the company. The character and personality of the business are clearly defined and imagined by the team.

  • The first user group has a defined name, unique characteristics, and goals. The user group feels unique, genuine, and realistic for the business. It is evident that thought, time, and careful consideration was used in crafting this target audience.

  • The second user group has a defined name, unique characteristics, and goals. The user group feels unique, genuine, and realistic for the business. It is evident that thought, time, and careful consideration was used in crafting this target audience.