Mobile First

What is "Mobile First" design?

“Mobile first”, as the name suggests, means that we start the product design from the mobile end which has more restrictions, then expand its features to create a tablet or desktop version.

Large mobile phone weighing down scale with small desktop on the other end

Why is "Mobile First" important?

  1. Consumers spend more than 5 hours a day on their smartphone. (Source: Blue Corona)
  2. Mobile phone user penetration worldwide is expected to reach 63.4% in 2019. (Source: Statista)
  3. In 2019 16% of US internet users will use a mobile phone exclusively to go online. (Source: eMarketer)
  4. 80% of internet users own a smartphone. (Source: Smart Insights)
  5. 4 out of 5 consumers use smartphones to shop. (Source: Convince&Convert)